Advertising Formats

Pop-Up Ads

Pop-up advertising is high-performing and is one of the most common Internet sales tools. When setting up this format of advertising, it is necessary first to collect data from web analytics and user behavioural factors. The quality of these settings determines the effectiveness of a pop-up launched. To do this, consider the following issues:

  • time spent by a user on the site,
  • scrolling of a resource and settings for triggers,
  • switching to a new resource tab,
  • mouse cursor tracking on a client’s exit threshold from the advertised area,
  • returning site visitors and others.

The peculiarity of pop-up advertising is that a click in any visible advertising part of a page leads to the opening of the advertised resource in a new tab or browser window.

When developing pop-up ads, it is necessary to focus on usability, visual attractiveness and value of the proposal for a user, with a mandatory call to action and adaptability for different devices.

Banner (media) advertising is a graphic image with a unique advertising message. This type of advertising is placed based on the portrait of the client on the target resources and in the best possible places in terms of usability and visualisation. An advertising banner always contains a hyperlink to the individual page or site of the advertiser and can be both static and animated.

One of the main advantages of banner advertising is increasing brand awareness. Such advertising is aimed at the target audience, increasing outreach and customization of the advertising visual and message.

The banner is considered a traditional form of Internet advertising. This format is suitable for almost all products, services and sites, regardless of the subject matter. Banners help to attract relevant customers within the budget and a given period.

Mobile advertising is a popular and highly effective method of Internet promotion. This is due to the constant growth of mobile device users and their almost continuous contact with the gadgets. Most of the web traffic comes from mobile devices. This ad format increasingly motivates users to make impulse purchases. This is due to access to online payment systems and the use of gadgets not only for work but also for entertainment.

When choosing this advertising format, it is necessary to take into account the characteristics of mobile devices: screen size, operating system, the possibility of installing applications on a device, monitoring of user actions and other parameters of personalized targeting.

Correct settings for mobile advertising methods and its visual part, deep analysis of the audience make the basis of a successful advertising campaign. Mobile advertising with the right value and emotional message may look native to the user and transform into viral content.